Senior Acquisition Strategy Manager
AXA Hong Kong
The use of big data is not new. However, data is growing faster than ever before and effectively capitalising on that can be a game changer for your organisation. According to research, just a 10% increase in data accessibility will result in more than $65 million additional net income in a typical Fortune 1000 company.
This session will address how big data can change the way you connect with your customers, effectively use data to tap on the many benefits of it and add value to create long-term relationships with your customer.
Key learning outcomes:
Track customer experience behaviours for faster, better decision making to increase revenue
Extracting insights and interpreting data, not just collecting data
Building new business models based on client data